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Client: Alize Bleu
Project: National Promotion
Program: Get In The Game Sweepstakes
Celebrity: Walt Frazier
TSE worked with Alize to create and design the "Get In The Game Sweepstakes," which gave consumers the chance to attend a fantasy basketball clinic with basketball Hall-of-Famer Walt "Clyde" Frazier. TSE also developed an incentive program for Alize distributors and retailers.
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TSE delivered impact results for Alize Bleu and can do the same for you! Call
(877) 621-5243 to speak with a TSE Representative or fill out our contact form for more information.
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Project Overview
- TSE developed the "Get In The Game Sweepstakes" for Alize Bleu that gave consumers the chance to attend a fantasy basketball clinic in New York City hosted by NBA legend Walt "Clyde" Frazier
- Consumers were driven to a custom microsite on alize.com to enter the sweepstakes
- Furthermore, TSE developed an internal incentive for Alize distributors and retailers that rewarded exceptional performance with basketballs and jerseys autographed by Frazier
TSE Involvement in Program Execution
- Created and designed entire concept and theme
- Handled all sweepstakes details (fulfillment, creative, legalities, etc.)
- Researched appropriate personality to fit mold of the program
- Secured and negotiated appearance for Walt Frazier
- Coordinated all event details
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