|
|
|
|
Client: Campbell's Soup
Project: Multicultural Promotion
Program: Campbell's Chunky Super Bowl Sweepstakes
Campbell's Soup asked TSE to create a Super Bowl related sales promotion that would accomplish multiple goals, such as enhancing Campbell's brand image, drive sales and reinforce its relationships with retailers.
|
|
|
TSE delivered impact results for Campbell's Soup and can do the same for you! Call
(877) 621-5243 to speak with a TSE Representative or fill out our contact form for more information.
|
|
|
|
Project Overview
- Campbell's turned to TSE to leverage the equity of its NFL sponsorship
- TSE employed a bi-lingual sweepstakes in Texas to generate excitement, enhance the brand image, drive sales and reinforce relationship with retailers
TSE Involvement in Program Execution
- Created and executed a promotion around the Super Bowl
- Handled all facets of promotion completely turnkey
- All creative and legalities (both Hispanic and general market)
- Handled prize fulfillment
Results
- Campbell's registered a major sales spike in the key Hispanic markets
- Tremendous retail support resulting in increased shelf space
|
|
|
|
|
|
|
|
