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Client: Campbell's Soup
Project: Multicultural Promotion
Program: Campbell's Chunky Super Bowl Sweepstakes
Campbell's Soup asked PGS Corporate to create a Super Bowl related sales promotion that would accomplish multiple goals, such as enhancing Campbell's brand image, drive sales and reinforce its relationships with retailers.
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PGS Corporate delivered impact results for Campbell's Soup and can do the same for you! Call
(877) 621-5243 to speak with a PGS Corporate Representative or fill out our contact form for more information.
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Project Overview
- Campbell's turned to PGS Corporate to leverage the equity of its NFL sponsorship
- PGS Corporate employed a bi-lingual sweepstakes in Texas to generate excitement, enhance the brand image, drive sales and reinforce relationship with retailers
PGS Corporate Involvement in Program Execution
- Created and executed a promotion around the Super Bowl
- Handled all facets of promotion completely turnkey
- All creative and legalities (both Hispanic and general market)
- Handled prize fulfillment
Results
- Campbell's registered a major sales spike in the key Hispanic markets
- Tremendous retail support resulting in increased shelf space
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