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Case Studies


Campbell's Soup Case Study
Campbell's Soup Super Bowl Sweepstakes




Campbell's Soup Case Study

Client: Campbell's Soup
Project: Multicultural Promotion
Program: Campbell's Chunky Super Bowl Sweepstakes

Campbell's Soup asked TSE to create a Super Bowl related sales promotion that would accomplish multiple goals, such as enhancing Campbell's brand image, drive sales and reinforce its relationships with retailers.




TSE delivered impact results for Campbell's Soup and can do the same for you!  Call (877) 621-5243 to speak with a TSE Representative or fill out our contact form for more information.




Project Overview
  • Campbell's turned to TSE to leverage the equity of its NFL sponsorship
  • TSE employed a bi-lingual sweepstakes in Texas to generate excitement, enhance the brand image, drive sales and reinforce relationship with retailers
TSE Involvement in Program Execution
  • Created and executed a promotion around the Super Bowl
  • Handled all facets of promotion completely turnkey
  • All creative and legalities (both Hispanic and general market)
  • Handled prize fulfillment
Results
  • Campbell's registered a major sales spike in the key Hispanic markets
  • Tremendous retail support resulting in increased shelf space





General Motors - Saturn
Saturn Triple Play Giveaway

TSE created and designed a sponsorship program for General Motors & Saturn at various minor league ballparks in Ohio.



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