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Client: Colgate-Palmolive
Project: Retailtainment Event
Celebrity: Orlando Perez & Mariachi Band
When Colgate-Palmolive wanted to increase store traffic at two key Meijer locations in Hispanic neighborhoods, TSE created a program that featured an on-site celebrity appearance by MLS star Orlando Perez, an on-site Mariachi Band and a live radio remote carried by Radio Unica.
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TSE delivered impact results for Colgate-Palmolive and can do the same for you! Call
(877) 621-5243 to speak with a TSE Representative or fill out our contact form for more information.
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Project Overview
- Colgate turned to TSE to create a program to increase store traffic at two key Meijer locations in Hispanic neighborhoods
- To accomplish this, TSE created retailtainment events to take place for 2 hours at each store. Each event included:
- Athlete appearance by MLS Star Orlando Perez who signed autographs and took photos
- TSE secured a popular local Mariachi Band to provide entertainment for Meijer customers
- Radio Unica conducted a live remote resulting in millions of impressions for Colgate. Radio Unica promoted event to drive incremental traffic to the store location
TSE Involvement in Program Execution
- Created and designed entire concept and theme
- All logistics of securing Orlando Perez and Mariachi Band
- Coordination and execution of media plan
- On-site management
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