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Client: Dodge
Project: Online Promotion
Program: Choose Your Race Sweepstakes
PGS Corporate created and executed a geo-targeted online promotion for Dodge, hosting and managing a microsite and handling all sweepstakes details. The program was a success, with increased sales in the targeted region and the collection of 10,000+ qualified leads.
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PGS Corporate delivered impact results for Dodge and can do the same for you! Call
(877) 621-5243 to speak with a PGS Corporate Representative or fill out our contact form for more information.
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Project Overview
- PGS Corporate leveraged Dodge's NASCAR sponsorship with a promotion that engaged its target consumer, generated test drives and increased sales
- The program was composed of a geo-targeted online sweepstakes that appeared in a pop-up window when consumers from the Northeast logged on to dodge.com
- Grand prize winners received an all inclusive trip to the NASCAR race of their choice
PGS Corporate Involvement in Program Execution
- PGS Corporate created, managed and hosted microsite
- Handled all sweepstakes details (fulfillment, creative, legalities, etc.)
Results
- Increased sales volume of vehicles at Northeast dealerships participating during promotional timeframe
- Database of more than 10,000 qualified leads from the Northeast region was created for future use in direct mail and e-mail campaigns
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