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Client: Dreyer's & Edy's
Project: Regional Promotion
Program: College Football Rivalry Promotion
Celebrity: Billy Sims
In an effort to increase sales and motivate its top Wal-Mart distributors, Dreyer's & Edy's asked PGS Corporate to create a college football themed sales promotion that they could run on their limited edition packs in Wal-Mart stores.
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PGS Corporate delivered impact results for Dreyer's & Edy's and can do the same for you! Call
(877) 621-5243 to speak with a PGS Corporate Representative or fill out our contact form for more information.
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Project Overview
- PGS Corporate created a regional college football rivalry promotion for Dreyer's / Edy's to run on their limited edition packs in Wal-Mart stores
- Also, PGS Corporate developed a presentation to announce the launch of the promotion and secured 1978 Heisman Trophy winner Billy Sims to appear at the meeting and fire up top Wal-Mart distributors
- Consumer winners received all-expense paid trips to the college football rivalry game of their choice and one grand-prize winner received a trip to the 2006 National Championship Game at the Rose Bowl
PGS Corporate Involvement in Program Execution
- Researched appropriate personality to fit mold of program
- Secured and negotiated appearance for Billy Sims
- Developed concept and theme specifically for Dreyer's / Edy's
- Created presentation to announce the program's initiative
- Coordinated all arrangements for prize winners
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