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Client: Kraft
Project: Account-Specific Promotion
Program: Polar Express Movie Ticket Promotion
TSE worked with Kraft to create an account-specific promotion for its products at A&P Supermarkets, leveraging its sponsorship of the movie "Polar Express." TSE created and designed the entire concept and theme.
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TSE delivered impact results for Kraft and can do the same for you! Call
(877) 621-5243 to speak with a TSE Representative or fill out our contact form for more information.
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Project Overview
- TSE created an integrated movie-themed marketing program for Kraft that leveraged its sponsorship of the Polar Express, drove sales and reinforced its relationship with A&P retailers
- Consumers who purchased at least 6 Kraft products from an A&P retailer received a promotional code on the back of their register receipt at checkout
- They were then driven to a custom microsite, designed by TSE, to download their free Polar Express movie ticket
TSE Involvement in Program Execution
- Created and designed entire concept and theme
- Handled all logistics of program
- Turnkey management of promotion (fulfillment, creative, legalities)
Results
- Kraft experienced an incremental lift in sales during the promotion
- The rate of redemption for the program was between 25-35%
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