Product Launch Case Study - Sales Promotions - LG Electronics

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Client: LG Electronics
Project: Product Launch
Event: LG launches its new 71" plasma TV

LG Electronics asked TSE to help turn its launch parties for a new big screen plasma television into memorable events for customers at two key retail locations. TSE rolled out the red carpet and delivered amazing events.

TSE delivered impact results for LG Electronics and can do the same for you! Call (877) 621-5243 to speak with a TSE Representative or fill out our contact form for more information.

Project Overview

To generate excitement for the launch of LG's 71-inch plasma TV, TSE coordinated and executed two customer events at key dealerships in Paramus, NJ and Los Angeles, CA
These events were catered to meet every need of the customers in attendance including:
* Valet parking
* Red carpet entrance with velvet ropes
* Themed decor including LG branded ice sculptures
* First-class food and beverage
* Podium, microphone and speakers to introduce the TV
* Gift-wrapped martini sets for parting gifts

TSE Involvement in Program Execution

All event logistics including pre-event planning, on-site execution, post-event summary and wrap-up

TSE helped send LG to the Pro Basketball Finals, including a meet & greet with basketball legends James Worthy & Bill Walton.