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Client: Reebok
Project: Celebrity Promotions
Program: Shakira Latin Beat Promotion
Celebrity: Shakira
Leveraging pop superstar Shakira's name and celebrity, TSE created a program for Reebok that raised awareness of its brand at Just For Feet retail locations in key Hispanic communities.
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TSE delivered impact results for Reebok and can do the same for you! Call
(877) 621-5243 to speak with a TSE Representative or fill out our contact form for more information.
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Project Overview
- TSE created a channel marketing program for Reebok's Just For Feet retail account which featured:
* Sponsorship of 6 Hispanic Music Festivals throughout the country, including Phoenix, San Antonio, Dallas, Houston, San Diego and Miami
* A Latin Beat CD featuring up and coming musicians distributed as a gift-with-purchase of Reebok products at Just For Feet stores
* A consumer sweepstakes ran exclusively at Just For Feet stores where a grand-prize winner received a trip to meet pop sensation Shakira
* TSE partnered with a leading Hispanic radio station in the 6 Hispanic Music Festival markets to conduct a two-hour live broadcast from a Just For Feet location
TSE Involvement in Program Execution
- All logistics of program at festival level
- Created and designed entire concept and theme
- Turnkey management of consumer promotion
- Coordination and execution of media plan
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