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Client: Solaris
Project: National Promotion
Program: Hit The Slopes Integrated Promotion
PGS Corporate has the expertise and experience to create and manage any kind of promotion, including a national sweepstakes like the one we executed for Solaris. We raised awareness for Solaris at select retail locations, which resulted in increased sales.
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PGS Corporate delivered impact results for Solaris and can do the same for you! Call
(877) 621-5243 to speak with a PGS Corporate Representative or fill out our contact form for more information.
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Project Overview
- PGS Corporate developed an integrated promotion where consumers had the opportunity to win a deluxe ski vacation to Vail, Colorado via sweepstakes entry forms located on Solaris Wine bottle neckers at key off-premise accounts
- To enhance Solaris' presence at these retail locations, PGS Corporate designed case cards and cardboard snowboards which generated additional awareness for the promotion
- PGS Corporate also secured advertising space for Solaris at six high-end ski resorts and organized one-day wine sampling events at Telluride, Windham and Squaw Valley mountains
PGS CorporateInvolvement in Program Execution
- Created and designed entire concept and theme
- Turnkey management of promotion (fulfillment, creative, legalities, on-site management of sampling events)
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